The 7 Deadly Sins of Digital Marketing pt. 3

“Complicated” at first glance…
Me, trying to explain my new ‘joint-venture collaboration company’ back in 2017.
The ‘Explainer Video’ that saved my a$$ er- business so I wasn’t doing the talking…
My sleek website for a business that went nowhere…
  1. “People don’t care how much you know, until they know how much you care.” (Teddy Roosevelt)
  • You want to lead with the challenges your prospect is currently experiencing (In their own words, not yours). How does that feel for them? How does that show up for them?
  • People don’t care about the ‘journey’… [How you get from point A to point B] they just want the destination to come as quick and painless as possible.
You can be complicated, but your marketing messages cannot…
  • Are you showing your ideal client you understand their pain (in their own words?)
  • Are you focused on the results and outcomes they say they want (again, in their own words?)
  • And, are you being clear and concise in your messaging (again, using words your ideal client would actually say on a daily basis?)



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Melissa Slawsky

Melissa Slawsky

Branding & Business Performance Strategist, helping high-performers create more impact, hit their business goals faster, and simplify their lives.